ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
what you get
What is included in our paid search marketing services?
When you partner with West Connect, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Audit
Management
& Optimization
& Management
Audit
PPC Audit
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. Just get in touch with us to get started.
Management
Keyword Research and Management
We conduct thorough keyword research to identify the most relevant and high-performing keywords for your paid search campaigns. We will continually monitor and manage your keyword portfolio, adding new keywords, removing irrelevant ones, and optimizing bids to ensure the best possible ROI.
& Optimization
Ad Creative Development and Optimization
We create compelling ad copy that effectively communicates your value proposition and entices users to click. To fine tune our approach, we perform A/B testing and continuously optimize ad creative elements such as headlines, descriptions, and calls-to-action to improve click-through rates and conversions.
& Management
Campaign Setup and Management
We handle the technical aspects of setting up and managing your paid search campaigns. This includes creating and structuring campaigns, ad groups, and ad extensions, as well as implementing tracking and conversion measurement tools to monitor campaign performance accurately.
Creating Success
What makes our paid search management so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Budget Management
We set realistic budgets for your campaigns and allocate funds strategically across various keywords, ads, and targeting options. Regular monitoring and analysis of campaign performance help optimize spending and ensure the best possible ROI
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
